Digital Marketing Training

  • Overview
Digital Marketing Training Course Syllabus

Digital Marketing perfection is a need for success in any business, from startups to the world’s most established enterprises. In this digital marketing course, you will gain knowledge of how the digital economy works and develop the vital insights necessary to succeed in e-commerce, digital and social media marketing.

Why choose Weblink Nepal for Digital Marketing Training in Nepal?
  • Our aim is to give our trainees a competitive advantage and we do this by collaborating with thought leaders and industry experts.
  • We strive to keep up with technology trends and the digital future.
  • We follow a customized teaching methodology whereby students can choose the level of study as per their qualification and requirement.
  • We believe in sharpening the mind instead of simply training the tools.
  • We use a practically oriented learning approach where we give students hands-on training and real-world knowledge on the subject they choose to study.
  • We give a live IT industry exposure to our trainees, making them job worthy.
  • We provide placement assistance.

What you’ll learn
  • Marketing Principles
  • Search Marketing
  • Search Optimization
  • Display Advertising
  • Email Marketing
  • Mobile Marketing
  • Analytics
  • Project

Career Opportunities
  • Digital Marketing Manager
  • SEO Analyst
  • SMM Experts
  • Google Analyst
  • Content Specialist

Module 1
  • Digital Marketing Fundamentals
  • What is Digital Marketing
  • Inbound vs Outbound Marketing
  • Content Marketing
  • Understanding Traffic
  • Understanding Leadsties
  • Strategic Flow for Marketing Activities

Module 2
  • Website Optimization and Usability
  • Effectiveness
  • Efficiency
  • Learnability
  • Memorability
  • Error prevention, handling, & recovery
  • User satisfaction

Module 3
  • Search Engine Optimization
  • Understanding SEO
  • SEO Keyword Planning
  • Meta Tags and Meta Description
  • Website Content Optimization
  • Back Link Strategies
  • Internal and External Links
  • Optimizing Site Structure
  • Keywords in Blog and Articles
  • On Page SEO
  • Off Page SEO
  • Local SEO
  • Optimizing with Google Algorithms
  • Using Web Master Tool
  • Measuring SEO Effectiveness

Module 4
  • Analytics with Google Analytics
  • Web Analytics Fundamentals
  • Configuring a Google Analytics Account
  • Setting Goals
  • Monitoring Campaigns
  • Analyzing & Recording Data

Module 5
  • Social Media Marketing
  • Key Social Platforms
  • Setting up a Social Media Experience
  • Growing and Engaging an Audience
  • Social Media Campaigns
  • Data-Driven Audience & Campaign Insights

Module 6
  • Content Marketing
  • Concepts and Strategy
  • Using Content Research
  • Content Marketing Plans
  • Creating and Curating Content
  • Publishing and Distributing Content
  • Metrics & Performance

Module 7
  • Display and Video Advertising
  • Fundamentals of Display and Video Advertising
  • YouTube
  • Google Display Network
  • Ad Formats
  • Video Campaigns
  • Measurement and Optimization

Module 8
  • Email Marketing
  • Email Marketing Fundamentals
  • Tools and Strategy
  • Email Design
  • Email Campaigns
  • Video Campaigns
  • Testing and Optimizing
  • Marketing Automation

Module 9
  • Affiliate Marketing and AdSense
  • Understanding Affiliate Marketing
  • Blogging
  • Selecting Affiliate Program
  • Applying for an Affiliate

Module 10
  • Online Reputation Management
  • What is Online Reputation Management
  • Why is ORM Important to your Business?
  • Why is it Important to Monitor & Manage
  • How do I Monitor
  • How do I Manage
  • How to Lower down Negative Reviews

Module 11
  • Conversion rate optimization
  • Conversion overview
  • Conversion analysis tools
  • Conversion Tracking
  • Conversion testing & optimization

Thank You!!
 
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